Phuket, Thailand is the 6th Best MICE Destination in Asia Pacific!

Phuket, Thailand, has recently been recognized as the 6th best MICE (Meetings, Incentive Travel, Conventions, and Exhibitions) destination in the Asia Pacific region.

This accolade underscores Phuket’s growing significance in the global business events sector, highlighting its excellent facilities, services, and appealing environment for business travellers.

Key Achievements and Rankings

Phuket’s recognition as a top MICE destination is supported by several key achievements.

In 2023, Thailand was ranked 6th in the Asia Pacific region by the International Congress and Convention Association (ICCA), up from 7th in 2022, and globally, it moved to 26th place from 32nd the previous year.

The CVENT Top Lists 2024 placed Bangkok 2nd and Phuket 9th among the top 10 destinations in Asia Pacific, based on sourcing activities conducted via the Cvent Supplier Network.

Additionally, Thailand won the Stella Award for Best MI Destination in Asia from M&C Asia for three consecutive years (2021-2023), affirming its consistent excellence in the MICE industry.

Economic Impact

The MICE industry in Thailand has significantly contributed to the local economy.

From 2015 to 2023, the industry generated 1.24 trillion baht in spending, contributing 963 billion baht to economic growth and 118.421 billion baht in tax revenue.

Additionally, it has created 844,750 new jobs, highlighting its role in economic development.

Facilities and Infrastructure

Phuket offers world-class facilities for hosting international meetings and events.

The island boasts modern convention centers equipped with the latest technology and amenities to accommodate various types of events.

It also offers luxury hotels and resorts providing excellent accommodation options with meeting and conference facilities.

Additionally, it boasts excellent accessibility through Phuket International Airport, which serves numerous international and domestic flights.

Beyond Business

While Phuket is known for its business facilities, it also offers numerous leisure activities, making it an attractive destination for business travellers.

Visitors can explore cultural sites such as the Big Buddha and the historic Old Town, enjoy the beaches, water sports, and island-hopping tours, and experience Thai cuisine and vibrant nightlife.

Future Outlook

The Thailand Convention and Exhibition Bureau (TCEB) has set ambitious targets for 2024.

It aims to attract 23.1 million MICE visitors and generate 136 billion baht, which is 75% of the revenue recorded in 2019 before the pandemic.

The "bamboo diplomacy" policy, which welcomes MICE travellers from all countries, supports this optimistic outlook.

Phuket’s recognition as the 6th best MICE destination in the Asia Pacific region highlights its capability to host world-class business events.

With its excellent facilities, economic impact, and appealing environment, Phuket is well-positioned to continue its growth as a premier destination for MICE activities.

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